Author: Thotsaporn Khumwaree
The second thing we did to make it easy for our salesmen to sell new safety products was to help them get in the door in the first place with strong advertising and public relations support. In industry, Cadillac has a well respected name for plastics. We wanted to capitalize on this goodwill […]

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Author: Joseph Pratt
Posted by David Daniels
When it comes to Public Relations, the driving philosophy that underlies even the most minute aspect of a campaign is that perception equals reality. This is as true as ever in the Interactive Age because anyone with Internet access has the ability to voice his or her opinion on the […]

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